Hi, I'm Melissa S. McHugh. Welcome to my profile!
Melissa S. McHugh's Bio:
Melissa S. McHugh is a passionate online community manager and content strategist focused on helping small to mid-sized businesses remain competitive by increasing their online presence. Her guiding philosophy is that online marketing efforts don’t need to break the bank to be effective.
Advertising agencies can charge anywhere from $5,000 to $20,000 per month for community management. As a small business owner herself, Melissa understands that this high price tag is prohibitive for most small businesses. Her goal is to create a strategy that engages your audience, increases your leads, and establishes your status as an industry leader - while saving you time and money!
Melissa believes that the clients’ needs and wants always come first and approaches each situation with the desire to do whatever it takes to get the job done right – the first time. Her unique customer service and training background gives her a unique vision and understanding of how to make social media accessible to small businesses, and how to create compelling, accessible content.
Melissa S. McHugh's Experience:
Office & Showroom Manager at Details Interior FashionsMay 2007 - October 2007
For Details Interior Fashions, I was responsible for managing day-to-day operations - including bookkeeping, scheduling and closing sales with walk-in clients. I also oversaw ad placement in local publications and assisted in the selection of creative pieces to be used.
Social Media & Branding Intern at Stelladaur Academy, Inc.February 2014
The Stelladaur Academy is a fledgling organization with no pre-existing social media presence. As an intern, I am responsible for creating and implementing social media content strategies, and researching market trends and consumer consumption to create timely, relevant content for multiple brands, across multiple platforms. My responsibilities also include identifying strategic business opportunities and collaborations to increase brand awareness and build credibility.
Online Community Manager at Independent ContractorJune 2013
As a contractor, my specialty lies in researching market and consumer trends to create or evaluate social media stratagems for small to mid-sized organizations. I relish the challenge that comes with fostering new digital communities and re-engaging existing audiences. To view some samples of the work I've done, please visit my social portfolio: http://melissasmchugh.flavors.me/
Sales Support Administrator at Injured Workers PharmacyMarch 2008 - July 2013
While my official title at Injured Workers Pharmacy was Sales Support Administrator, I was also known as the "go-to person" for ad hoc projects. Some of the hats I wore included marketer, project manager, copywriter, technical writer, researcher, trainer, event coordinator and, occasionally, printer repair person. As a growing company,it was crucial to have all hands on board and I was always more than happy to fill in wherever there was a need.
Customer Care Associate at Injured Workers PharmacyMarch 2008 - March 2010
This position began as an entry level, data entry position for the pharmacy. Within the first year, I was promoted to the customer care and tasked with contacting patients regarding shipping issues and delays. In this role, I was also tasked with streamlining the daily tasks. By collaborating with internal departments and outside vendors, I was able to reduce the time spend on tracking and addressing issued from 16 to 4 hours, per day!
Virtual Mail Room Technician (Temporary Position for IWP) at Medix StaffingNovember 2007 - March 2008
In this temp-to-perm position for Injured Workers Pharmacy, I was responsible for recording faxed prescriptions in Excel, triaging prescriptions and ensuring timely delivery to the correct departments.
Pharmacy Technician at WalgreensAugust 2006 - September 2007
In addition to learning the ins and outs of pharmacy, my role at Walgreens gave me my first introduction to public relations. As a new store in a small area, it was crucial to build the brand's reputation within the community. To this end, we implemented a Medicare Part D consultation plan. My role in the consultation was to research all available plans and assist patients in selecting the plan that best suited their needs. By hosting periodic consultation tables, I was able to grow our customer base, strengthen relationships with existing patients, and build brand credibility.
Melissa S. McHugh's Education:
Southern New Hampshire UniversityBachelor of Arts (B.A.) in CommunicationsConcentration: Professional WritingActivities: Social Media Marketing Strategy Marketing Technical Writing Creative Non-Fiction Journalism Desktop Publishing Graphics & Layout/Print Media Public Relations
Melissa S. McHugh's Interests & Activities:
Social Media Marketing, Document Design, Training, PowerPoint Presentations, Graphic Design, New Technologies, Business Writing, Event Coordination, Website Design