Melissa S. McHugh
Melissa S. McHugh's Bio:
Give me your data. I'll tell you a story with actionable takeaways, manage the campaigns & increase your return.
WHAT I DO
I help businesses develop, implement and manage inbound marketing campaigns that increase brand visibility and provide solid ROI.
HOW I CAN HELP
♦ ANALYSIS - Together, we'll find the insights hidden in your data and create an actionable strategy
♦ SEO - I’ll make sure your website’s info structure, speed and content meet quality guidelines
♦ AUTOMATION - Time is money. I automate the minutiae so we can focus on the big picture
♦ CONTENT - To quote Jonathan Flynn: “America has produced only three classic writers – Mark Twain, JD Salinger, and me.”
Ok, that last one might be a slight exaggeration but I *can* write you strategic, targeted content that converts.
HOW I DO IT DIFFERENTLY
Marketing is a magical combination of creativity, science and relationships. I wake up every day inspired to create connections, to engage, entertain and, of course, convert customers. My true passions lie with inbound/earned marketing (search engine optimization/SEO, social media, email marketing and blogs) and analytics. Few things in this professional world make me happier than telling a story with data, and spinning that story into winning marketing strategy or campaign.
Melissa S. McHugh's Experience:
SEO Specialist II at CDK GlobalJune 2014 - May 2016 | Seattle, WA
- Monitor and analyze site traffic, organic search placement, SEO tactics and strategy to improve performance metrics across a number of websites - Consult with external clients to understand their business goals and provide personalized optimization recommendations to support these goals - Research online market space for each client and propose realistic possibilities of gaining market share in their niche - Implement on-page and off-page tactics to increase search rankings and traffic - Develop, generate, and interpret monthly performance reports for stakeholders with varying levels of SEO knowledge
Marketing & Sales Coordinator at Injured Workers PharmacyMarch 2008 - July 2013 | Andover, MA
While my official title at Injured Workers Pharmacy was Sales Support Administrator, I was also known as the “go-to person” for ad hoc projects. Some of the hats I wore included marketer, project manager, copywriter, technical writer, researcher, trainer, event coordinator and, occasionally, printer repair person. As a growing company, it was crucial to have all hands on board and I was always more than happy to fill in wherever there was a need.
Office & Showroom Manager at Details Interior Fashions2007 - 2007
For Details Interior Fashions, I managed day-to-day operations - including bookkeeping, scheduling and closing sales with walk-in clients. I also oversaw ad placement in local publications and selected creative pieces to be used.
Social Media & Branding Intern at Stelladaur Academy, Inc.February 2014
The Stelladaur Academy is a fledgling organization with no pre-existing social media presence. As an intern, I am responsible for creating and implementing social media content strategies, and researching market trends and consumer consumption to create timely, relevant content for multiple brands, across multiple platforms. My responsibilities also include identifying strategic business opportunities and collaborations to increase brand awareness and build credibility.
Corporate Trainer - Digital Marketing at ImpartureNovember 2015 - Present | Seattle, WA
As a contract trainer, I conduct occasional training workshops (4-5 per year) for corporate clients. I cover an array of digital marketing topics, with a specialization in social media and Google Analytics.
Digital Marketing Consultant at McHugh Digital MarketingJune 2013 - Present | Seattle, WA
My specialty lies in researching market and consumer trends to create or evaluate digital marketing stratagems for small to mid-sized organizations. I welcome the challenge that comes with fostering new digital communities and re-engaging existing audiences.
Melissa S. McHugh's Education:
Southern New Hampshire UniversityBachelor of Arts (B.A.) in Communications and Psychology (Double Major)Concentration: Business Writing & Applied Psychology
Melissa S. McHugh's Interests & Activities:
SEO, Copywriting, Technical SEO, Social Media Marketing, New Technologies, Business Writing, Event Coordination, Website Design, Marketing Strategy