Melissa S. McHugh, Marketing and Advertising

White-hat SEO Professional - Get in Front of Your IDEAL Clients

Melissa S. McHugh's Bio:

Throwing keywords on a page may generate traffic, but it won't necessarily generate revenue. My goal is to help you create a local SEO strategy that focuses on growth and return on investment - as well as rankings or links. Here are some great wins my clients have achieved: - Increased organic traffic by 20%+ and sales by 10% uptick using basic CRO and branding principles, revising their strategy to focus on targeted, low competition keywords, and building links on niche sites - Recovered a hacked website from a manual penalty, optimized and implemented a (nearly) bullet-proof security system - Revamped under-performing website architecture, design, copy and navigation to increase conversions by over 300% I specialize in optimizing WordPress websites, but am equally comfortable with HubSpot, SquareSpace and Shopify sites. I also do my own work, unless we've agreed otherwise. Here's what one of my clients had to say about my work: "I had a couple SEO "experts" work on my website before but I never knew what they were doing, or if they were even doing anything. Since I started working with Melissa, the site's organic traffic has shot up and we're getting more phone and email leads than ever before. I may not fully understand everything that she does, but I never have to worry about the quality of her work (or if she's even working) - the numbers tell me everything I need to know." A successful SEO strategy will holistically incorporate into your overall growth and marketing goals. To do this, we'll: 1. Make sure your website is easy to navigate, mobile-friendly and optimized for conversion 2. Make sure your website is FAST! 3. Define your target audience and uncover where they are when they're online 4. Create optimized content for each stage of your customers' funnel 5. Promote the content where your audience hangs out online Are you getting ready to migrate your website? We should talk! One of the most common emails I get is from business owners who recently migrated and lost all organic visibility. Having someone who specializes in SEO ensures that your new site is optimized and follows quality guidelines from day one. I have full access to premium SEO tools including Ahrefs, SEMrush and Screamingfrog SEO. For reporting, we can use the featured built into Google analytics, OR I can set you up with some snazzy, mobile-friendly, reporting in Databox - whichever is easiest for you.

Melissa S. McHugh's Experience:

Corporate Trainer - Digital Marketing at Imparture
November 2015 - Present | Seattle, WA
As a contract trainer, I conduct occasional training workshops (4-5 per year) for corporate clients. I cover an array of digital marketing topics, with a specialization in social media and Google Analytics.
Digital Marketing Consultant at McHugh Digital Marketing
June 2013 - Present | Seattle, WA
My specialty lies in researching market and consumer trends to create or evaluate digital marketing stratagems for small to mid-sized organizations. I welcome the challenge that comes with fostering new digital communities and re-engaging existing audiences.
SEO Specialist II at CDK Global
June 2014 - May 2016 | Seattle, WA
- Monitor and analyze site traffic, organic search placement, SEO tactics and strategy to improve performance metrics across a number of websites - Consult with external clients to understand their business goals and provide personalized optimization recommendations to support these goals - Research online market space for each client and propose realistic possibilities of gaining market share in their niche - Implement on-page and off-page tactics to increase search rankings and traffic - Develop, generate, and interpret monthly performance reports for stakeholders with varying levels of SEO knowledge
Marketing & Sales Coordinator at Injured Workers Pharmacy
March 2008 - July 2013 | Andover, MA
While my official title at Injured Workers Pharmacy was Sales Support Administrator, I was also known as the “go-to person” for ad hoc projects. Some of the hats I wore included marketer, project manager, copywriter, technical writer, researcher, trainer, event coordinator and, occasionally, printer repair person. As a growing company, it was crucial to have all hands on board and I was always more than happy to fill in wherever there was a need.
Office & Showroom Manager at Details Interior Fashions
2007 - 2007
For Details Interior Fashions, I managed day-to-day operations - including bookkeeping, scheduling and closing sales with walk-in clients. I also oversaw ad placement in local publications and selected creative pieces to be used.
Social Media & Branding Intern at Stelladaur Academy, Inc.
February 2014
The Stelladaur Academy is a fledgling organization with no pre-existing social media presence. As an intern, I am responsible for creating and implementing social media content strategies, and researching market trends and consumer consumption to create timely, relevant content for multiple brands, across multiple platforms. My responsibilities also include identifying strategic business opportunities and collaborations to increase brand awareness and build credibility.

Melissa S. McHugh's Education:

Southern New Hampshire University
Bachelor of Arts (B.A.) in Communications and Psychology (Double Major)
Concentration: Business Writing & Applied Psychology

Melissa S. McHugh's Interests & Activities:

SEO, Copywriting, Technical SEO, Social Media Marketing, New Technologies, Business Writing, Event Coordination, Website Design, Marketing Strategy

Melissa S. McHugh

Small business SEO, Copywriting & Analytics | Marketing and Advertising

White-hat SEO Professional - Get in Front of Your IDEAL Clients

Melissa S. McHugh's Bio:

Melissa S. McHugh's Experience:

Corporate Trainer - Digital Marketing at Imparture

Digital Marketing Consultant at McHugh Digital Marketing

SEO Specialist II at CDK Global

Marketing & Sales Coordinator at Injured Workers Pharmacy

Office & Showroom Manager at Details Interior Fashions

Social Media & Branding Intern at Stelladaur Academy, Inc.

Melissa S. McHugh's Education:

Southern New Hampshire University

Melissa S. McHugh's Interests & Activities: